It is an old tradition
for conference attendees to be offered souvenirs that they can take with them
after the meeting is over. Gifts for attendees are not just a way to thank, it
is a great opportunity for a company to advertise its mission and organization
subtly. When considering what to buy as conference gifts, you must keep your
brand, objective and image in mind. Here are some tips that should help you
decide the right giveaway.
Items for the Desk
People at conferences appreciate
keepsakes that they can use or display at their office desks. Some of the items
that you can use to promote your company logo include a mouse pad, business
card holder, engraved pen, paper weight, picture frame, letter opener, clock,
notepad holder, pen holder and pen, notebooks, trophy, and messenger bag.
Daily Useable Gifts
Guests during conferences enjoy
souvenirs that they can take back home and use. The following items are useable
and practical souvenirs that can feature your brand name or logo - water
bottle, key chain, coffee cup, fanny pack, bottle stopper, bottle opener, cuff
links, umbrella, Christmas ornament, pocket knife, travel thermos or neck
lanyard.
Food
Edible souvenirs are a great idea
for any conference. Guests can either take them home or enjoy them during the
meet. There are a variety of customized items to choose from including a bottle
of wine, bottled water, coffee beans, mints, chocolates, nuts, welcome gift
basket, cookies, and the like.
Clothing
Giving away clothing as a
souvenir is a great way to get free advertising. While there are several clothing
options to choose from, here are some of the most popular- sweatshirts,
t-shirts, baseball hats, fleece jackets, polo shirts, hoodies, oxford shirts,
fleece vests, and rugby shirts.
Big-ticket Items
It's also a great idea to hold a
competition for costlier items such as event tickets or small electronics. Keep
the competition or raffle ethical by publicizing contest entries and allowing
enough time for everyone who wants to enter to have a chance to do so.
Gift Bag Giveaways
Gift bags customized with the
company name and filled with novelty products such as, portfolios, water
bottles, pens, coffee mugs, sticky notes, make a great gift. However, it is
important to make the collection point obvious and fill the bags with the same
or similar products.
Everyone likes to get free gifts
during a conference, though only a few may admit it. However, giving gifts is only considered
ethical if the people attending the conference have equal opportunity to grab
some for them. Therefore, it is important to make sure you buy enough gifts so
that all your guests get one, and then order a few extra, for emergency. Place
the products at a prominent location, like the help desk or registration area.
Use helpful signs to indicate that the freebies are meant for the invitees and
are absolutely free of charge.
If you’re having a hard time
choosing the right giveaways or keepsakes for your conference, contact a gift
making company. All reputed gift makers have a range of options to choose from
as your customized conference souvenirs.
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