Friday 27 June 2014

Gifts that will Carry your Brands

Branding is a constantly changing battlefield where new and adaptive strategies are the key to business survival. Those businesses that are able to keep up with changing times always become victorious in their endeavors to grow!  

Staying ahead is important no matter what industry you belong to. One of the ways to excite your customers and keep your brand message alive is to use promotional marketing items that are customized with your logo. Branded goods advertise your company at places you can’t reach otherwise.
So, what are the most effective advertising gifts?
Bottle Openers
Handy and reasonably priced, these gifts have an obvious use and are also long-lasting. Since most people tend to carry bottle openers with them, your company logo is likely to get a lot of exposure. This corporate gift is a great option for businesses that deal with beverages.
Drink Glasses and Coffee Mugs
Drinking glasses and coffee mugs are highly effective in marketing a business. Almost everyone uses them and they are likely to be in view, displaying your company message or logo to the full effect. Gifting mugs and glasses to employees and clients keeps your brand message alive.
Corporate Baskets
Gift baskets take corporate gifting to another level by combining a range of complementary gifts into a single, unique, and quality package! It is a great way of showcasing your new range, brand, items, or to start a new campaign.
Even though people perceive corporate gift baskets to be expensive, this is not actually the case if you measure them against the return they bring. Marketing and advertising are all about results – and the real question you must ask yourself is, 'Are you ready to shell out a few extra dollars for favorable results?' If your answer is 'yes' then you will be at par with your competitors that flourish on the results of directing their advertising budgets into excellent marketing strategies.
Office Supplies
Another great way to keep your company logo noticed is sending supplies to your clients they will frequently use. Branded paper weights, ink pens, or bulletin boards are some things clients will make use of in their work area.
Travel Bags
Travel is an important part of corporate world and it’s likely that your clients travel too. It may be a good idea for your business to invest in gifts such as, briefcases and travel bags that are branded with your logo. Imagine how far your company name will travel.
More Options
Picture frames, bookends and leather-bound diaries are also useful and popular items. These are smart gifts to give since they have higher chances of display on the desk of the recipient.
Corporate gifts are a great way to express gratitude towards your clients and employees. A humble appreciation is all that most relationships need for staying strong. However, to make sure your gifts solve dual purpose, select wisely. Choose the type of items that won't get pushed away inside desk drawers or shelves where your logo won't be visible.

Monday 16 June 2014

Five Ways to Celebrate Father's Day

“The heart of a father is the masterpiece of nature.” ― Antoine François Prévost, Manon Lescaut

Father’s day is not just about gifting your daddy more ties, the day is about honoring a man who has been the strength and  guiding light behind your decisions. A man who lives selflessly to make your dreams come true!
So, how do you make him feel special? Here are some great ways to make memories with your dad this Father's Day.
Gift Him Your Time
There are dads who love to golf, fish, or hunt. And there are others who love latest gadgets. But, almost all the dads have one thing in common, they love spending time with their children. Here are a few ideas on spending Father’s Day as a family.
Turn on the Barbeque-
Since its summer and the days are longer, how about celebrating the special day outdoors with a family barbeque? There are so many mouth-watering grilled recipes that you can cook. From yummy baby back ribs to the classic cheese burgers - these dishes are sure to bring a big smile on your dad’s face.
You can also buy him a barbeque gift basket for the occasion. A collection of grilling planks, seasoning blends, grilling accessories and other edibles will make a great gift.
Try a Board Game-
Scrabble, dominoes, yahtzee, trivial pursuit or Pictionary- the chances of your dad having one of these as his favorite game are pretty high! Try sitting down as a family with a board game, popcorn and treats and see who wins.
You will be surprised how entertaining this could actually be!

For a Sporty Father
Is your dad a hands-on athlete or a Sunday-morning quarterback? If yes, then nothing can be as exciting as participating in an adventure sport together. There is so much to choose from including, white-water rafting, hiking or even scoring a touchdown by taking him to his favorite football game. You can also surprise him with a brand new pair of sports shoes or sports collectible.
Most men who love physical activity are also conscious about what they eat. So gifting him a gourmet health food basket that includes man-friendly edibles such as nuts, rich dark chocolates, and dried fruits will certainly make a great present!
For a Chocolate Loving Father
Chocolates are the sweetest gifts for any occasion. From cake pops to gourmet truffles to daringly dark chocolates, you'll find plenty of delicious options to sweeten your father’s special day. You can even get a basket customized with his favorite chocolaty treats!
For an Intellectual Father
For a man who loves to read, a gift certificate is always a great choice. Buy one from his favorite book shop or gift him a book he has been planning to read for a long time.
Buying that perfect present for your dad can be pretty daunting -- one that may require flexing your brain muscles and taking several trips to the mall. This guide will help you narrow down on the perfect gift. But remember, above everything, things like hand-made cards are always special. So, do not forget to add a personalized touch to the gifts you buy for him.